Design for Development
2009
design for development (d4d) is an international initiative to explore how graphic designers, in partnership with marginalized communities, can use design processes, products, and strategies to develop sustainable solutions for local economic, social, cultural, and environmental problems. In doing this work, we move from our traditional places of work—our studios—to rural project sites in southern Mexico to work directly with project partners, including honey producers, organic farmers, community/ecotourism providers, and artisans as well as other disciplinary experts whose knowledge is necessary for project development. Our work provides unique challenges as well as opportunities to use graphic design—theories, methods, and resulting products—as a catalyst for change and development. In the long-term, it has the potential to positively impact participants’ economy, society, culture, and environment. While this work has taken place in Mexico, it has every potential to be replicated in the United States and I am currently developing a manuscript on the d4d methodology to share with other interested in innovative and responsible ways to integrate design into community development.
Organized by: Maria Rogal, Associate Professor- School of Art and Art History
For more information: www.design4development.org